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Strategic Plan

Finger Lakes Visitors Connection Board of Directors believes in the old adage, "to have a plan and to work the plan!" Our current strategic plan was instituted in June of 2003, after input from many stakeholders and tourism experts. "Strategic Essentials for Tourism" is the name of the current plan. It is actually our fourth strategic plan, since 1985. Our industry is rapidly changing and saw major shifts after September 11, 2001. We continue to adapt and change, so as to remain competitive in our mission of enhancing visitorship and economic vitality for Ontario County through tourism.

Strategic Essentials is organized by Goals, Goals and Strategies (including our strategic beliefs about the strategies), and Goals, Strategies, and Action Items. Click on any of those three links to get as much detail as you'd like about our strategic direction.

 

  

 

Photo
Tourism Fact
Theodore Roosevelt gave a speech from the platform of his railroad car at the Victor station in 1898. Robert Kennedy was in Naples and enjoyed the festival when he was Attorney General of the United States.
Featured Program
Need to know how to market your tourism related business more effectively? Come to Marketing Day on November 17th at the Inn on the Lake. A look ahead to 2005 will set the stage for successful tourism promotion.
Featured Partner
It's holiday time and a great time to tour the Canandaigua Wine Trail. To get their newest trail map brochure, give us a call at 877-FUN-IN-NY.
Trivia
During the time of building of Belhurst Castle, an old woodworker’s tradition was to carve your fellow workers. So, yes, we do have faces in the wood – there are 2 on the main staircase, 2 on the great hall fireplace, 2 in the castle lounge, 2 in the music room and 1 under the porte cochere

 
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