New York Tourism - Finger Lakes Visitors Connection

Marketing Plan

Each year and throughout the year, Finger Lakes Visitors Connection, gathers data and information in order to put together and/or update our marketing plan. We look at consumer trend information, demographic and psychographic information for our target market area, and put it through a sieve and filter process of successful past practices and innovative new distribution tactics and techniques. Additionally, we have to balance this synthesized information against our budget and in consideration of all our partnership activities. Annually we present our planned marketing activities at a countywide meeting, but we also know that the marketing plan is dynamic. To see a current marketing plan click on the link below. To get more involved in our programs or for additional specifics on any area, contact us.

2004-2005 Marketing Plan

2005-2006 Marketing Plan

2006 - 2007 Marketing Summary

Tourism Fact
Routes 5 and 20 converge in certain parts of New York State, including Ontario County. The roads were originally Indian trail paths and then stagecoach paths across New York State. Route 20 is one of the first transcontinental highways, running from Boston, through New York State, to the west coast (Oregon).

Featured Partner
The Canandaigua Inn on the Lake has recently completed a redecoration of many of its public areas. The revamp includes new artwork by local artists and plush furniture in the public areas

Trivia
Do you know that this is Finger Lakes Visitors Connections 20th year of promoting travel and tourism. Many celebrations are planned, so join us in the festivities.

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