Trends

Travel and Tourism is a dynamic industry - constantly changing and growing. Tourism marketers must be adept at adjusting to these changes, looking at their strategies and making decisions on the specific impacts and potential for their business. September 11, 2001 changed our industry as we saw travel consumers making decisions in a different way. Similarly, the internet continues to change the way people receive and buy their travel and tourism product. "The world is our marketplace" is a very true statement for the travel and tourism industry. As Ontario County's destination management organization, we want to make sure that our tourism industry is fully informed on the trends impact travel and travel decision making. This section of our partner site is dedicated to sharing with you the information that we receive in terms of trend reports. A good deal of this information is the result of our membership in important organizations like the Travel Industry Association of America, the New York State Travel and Vacation Association, and the various motorcoach and tour operator organizations that we interact with. Some of the information is also gained through contracts that we establish for specific research and marketing purposes. We are constantly updating our library of resources, most of which are available to anyone in our industry who is trying to build his or her marketing plans. Below is a list of the current trend studies and reports. Many of these are archived for background information as well. Don't forget to visit our virtual library to see a complete list of information!